@incollection{, 752B5756B7A696B33798EA3968C7184D , author={{Ong KhaiLun} and {RashadYazdanifard} and {HELP College of Arts and Technology}}, journal={{Global Journal of Human Social Sciences}}, journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS, address={Cambridge, United States}, publisher={Global Journals Organisation}1471317 } @incollection{b0, , title={{Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising}} , author={{ CAy } and { PAytekin } and { SNardali }} , journal={{American Journal Of Economics & Business Administration}} 2 3 , year={2010} } @incollection{b1, , title={{Word-of-Mouth Research: Principles and Applications}} , author={{ DTAllsop } and { BRBassett } and { JAHoskins }} , journal={{Journal Of Advertising Research}} 47 4 , year={2007} } @incollection{b2, , title={{Guerrilla marketing for information services}} , author={{ GBaltes } and { ILeibing }} , journal={{New Library World}} 109 1 , year={2008} } @incollection{b3, , title={{Guerrilla marketing: and its effects on consumer behavior}} , author={{ SBeli? } and { EJönsson }} , journal={{International Business And Economics Program. Retrieved}} , year={2012. 12 October 2014} } @book{b4, , title={{XiaomiRedmi 1S launched at Rs 5,999; smartphone maker takes fight to the entry level -The Economic Times. The Economic Times}} , author={{ HBhagat }} , year={2014. 19 October 2014} } @incollection{b5, , title={{The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising}} , author={{ SCho } and { JHuh } and { RJFaber }} 10.1080/00913367.2013.811707 , journal={{Journal of Advertising}} 43 1 , year={2014} } @book{b6, , title={{Building successful Brands on the Internet}} , author={{ RSCleland }} , year={2000} MBA Dissertation, University of Cambridge } @book{b7, , title={{Overview of MIUI 6 -MIUI Official English Site}} , year={2014. 12 October 2014} } @incollection{b8, , title={{Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth}} , author={{ EKeller }} , journal={{Journal of Advertising Research}} 47 4 , year={2007} } @book{b9, , title={{The Guerrilla Marketing Handbook}} , author={{ JCLevinson }} , year={1994} , address={Houghton Mifflin, Boston, MA} } @incollection{b10, , title={{What Is Guerrilla Marketing? -Definition}} , author={{ AManker }} , journal={{Strategies & Examples | Education Portal. Education Portal. Retrieved}} , year={2014. 12 October 2014} } @incollection{b11, , title={{}} , author={{ MiMalaysia }} , journal={{Facebook. Retrieved}} , year={2014. 12 October 2014} } @incollection{b12, , title={{Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME}} , author={{ AMughari }} , journal={{Iranian Journal of Management Studies}} 4 1 , year={2011} } @incollection{b13, , title={{The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration}} , author={{ EMNotarantonio } and { CJQuigley }} 10.1080/10496490903270174 , journal={{Journal Of Promotion Management}} 15 4 , year={2009} } @book{b14, , title={{Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads}} , author={{ TNudd }} , year={2014} } @book{b15, , title={{}} , author={{ Adweek }} , year={13 October 2014} } @incollection{b16, , title={{Social influence model and electronic word of mouth}} , author={{ SOkazaki }} , journal={{International Journal of Advertising}} 28 3 , year={2009} } @incollection{b17, , title={{China's Xiaomi Becomes World's 5th Largest Smartphone Maker}} , author={{ POlson }} , journal={{Forbes. Retrieved}} , year={2014. 19 October 2014} } @book{b18, , title={{JonyIve's copy-cat complaints about Xiaomi sound eerily familiar}} , author={{ APasick }} , year={2014. 19 October 2014} } @incollection{b19, , title={{The Effects of Guerrilla Marketing on Brand Equity}} , author={{ APrévot }} , journal={{Consortium Journal of Hospitality & Tourism}} 13 2 , year={2009} } @book{b20, , title={{What is Xiaomi? Here's the Chinese company that just stole one of Android's biggest stars. The Verge}} , author={{ DSeifert }} , year={2013. 19 October 2014} } @incollection{b21, , title={{Fan-centric social media: The Xiaomi phenomenon in China}} , author={{ CShih } and { TYLin } and { PLuarn }} doi:10.1016/ j.bushor.2013.12.006 , journal={{Business Horizons}} 57 3 , year={2014} } @incollection{b22, , title={{Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration}} , author={{ TAShimp } and { SLWood } and { LSmarandescu }} , journal={{Journal of Advertising Research}} 47 4 , year={2007} } @incollection{b23, , title={{Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness}} , author={{ TSmith } and { JRCoyle } and { ELightfoot } and { AScott }} , journal={{Journal Of Advertising Research}} 47 4 , year={2007} } @incollection{b24, , title={{Xiaomi's Phones Have Conquered China. Now It's Aiming for the Rest of the World}} , author={{ BStone }} , journal={{Businessweek.com. 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