@incollection{,
	
					
					
					F1A740F117C91E51FF594CC07E32B188
				,
	author={{Lee ZhaoJian} and {RashadYazdanifard} and {HELP Collge of Arts and Technology}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}147712
}

@book{b0,
	
	
		,
	title={{}}
		,
	author={{
			EAronson
		} and {
			TDWilson
		} and {
			RMAkert
		}}
		
		
		
			,
	year={2013}
		
	

}

@incollection{b1,
	
	
		,
	title={{United States of America}}
	
	
		,
	booktitle={{Social Psychology}}
				
			,
	publisher={Pearson Education}
		
	
	,
	note={8th edition}

}

@book{b2,
	
	
		,
	author={{
			HHBauer
		} and {
			SExler
		} and {
			LBronk
		}}
		
		
		,
	title={{Brand perception: Is global always better? AMA Winter Educators' Conference Proceedings}}
				
			,
	year={2007}
			18
			
		
	

}

@incollection{b3,
	
	
		,
	title={{Marketing cues and perceived quality: Perceptions of Saudi consumers toward products of the}}
		,
	author={{
			SNBhuian
		}}
		10.1016/S1084-8568(97)90004-3
	
	
		,
	journal={{Journal of Quality Management}}
		
			2
			2
			
			,
	year={1997}
		
	

}

@incollection{b4,
	
	
		,
	title={{The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective}}
		,
	author={{
			AECretu
		} and {
			RJBrodie
		}}
		
		10.1016/j.indmarman.2005.08.013
	
	
		,
	journal={{Industrial Marketing Management}}
		
			36
			2
			
			,
	year={2007}
		
	

}

@incollection{b5,
	
	
		,
	title={{Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands}}
		,
	author={{
			GDas
		}}
		10.1016/j.jretconser.2014.02.005
	
	
		,
	journal={{Journal of Retailing & Consumer Services}}
		
			21
			3
			
			,
	year={2014}
		
	

}

@incollection{b6,
	
	
		,
	title={{Affect versus cognition in the chain from perceived quality to customer loyalty: The roles of product beliefs and experience}}
		,
	author={{
			BFrank
		} and {
			BHTorrico
		} and {
			TEnkawa
		} and {
			SJSchvaneveldt
		}}
		
		
		
		10.1016/j.jretai.2014.08.001
		
	
	
		,
	journal={{Journal of Retailing}}
		
			,
	year={2014}
		
	

}

@incollection{b7,
	
	
		,
	title={{Perceived quality and image: When all is not "rosy}}
		,
	author={{
			PHomer
		}}
		10.1016/j.jbusres.2007.05.009
	
	
		,
	journal={{Journal of Business Research}}
		
			7
			
			,
	year={2008}
		
	

}

@incollection{b8,
	
	
		,
	title={{Price and its relation to objective and subjective product quality: Evidence from the Austrian market}}
		,
	author={{
			EKirchler
		} and {
			FFischer
		} and {
			EHölzl
		}}
		
		
		doi:10. 1007/s10603-010-9138-1
	
	
		,
	journal={{Journal of Consumer Policy}}
		
			33
			3
			
			,
	year={2010}
		
	

}

@book{b9,
	
	
		,
	title={{Consumers and brands: A study of the impact of self-image congruence on brand preference and satisfaction}}
		,
	author={{
			AJamal
		} and {
			MHGoode
		}}
		
		
			,
	year={2001}
		
	

}

@incollection{b10,
	
	
		,
	title={{}}
		10.1108/02634500110408286
	
	
		,
	journal={{Marketing Intelligence & Planning}}
		
			19
			7
			
		
	

}

@incollection{b11,
	
	
		,
	title={{Behavioural loyalty towards store brands}}
		,
	author={{
			JMLabeaga
		} and {
			NNLado
		} and {
			MMMartos
		}}
		
		
		10.1016/j.jretconser.2007.01.001
	
	
		,
	journal={{Journal of Retailing & Consumer Services}}
		
			14
			5
			
			,
	year={2007}
		
	

}

@incollection{b12,
	
	
		,
	title={{Country-of-origin and brand redeployment impact after brand acquisition}}
		,
	author={{
			HLee
		} and {
			CLee
		}}
		
		10.1108/07363761111165921
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			28
			6
			
			,
	year={2011}
		
	

}

@book{b13,
	
	
		,
	title={{}}
		,
	author={{
			CMcdaniel
		} and {
			CWLamb
		} and {
			JFHair
		}}
		
		
		
			,
	year={2012}
		
	

}

@book{b14,
	
	
		,
	title={{Canada: Cengage Learning}}
				
	
	,
	note={Marketing essentials}

}

@book{b15,
	
	
		,
	title={{United Spirits}}
		,
	author={{
			Mcdowell's No
		}}
		
		
			,
	year={2014}
		
	

}

@incollection{b16,
	
	
		,
	title={{The mere exposure phenomenon: A lingering melody by -The Overall Review of Perceived Quality Determinants: Which are the Most Significant Indicators?}}
		,
	author={{
			RLMoreland
		} and {
			STopolinski
		}}
		
		10.1177/1754073910375479
	
	
		,
	journal={{Emotion Review}}
		
			2
			4
			
			,
	year={2010}
			,
	publisher={Robert Zajonc}
		
	

}

@incollection{b17,
	
	
		,
	title={{Moderating effects of the brand concept on the relationship between brand personality and perceived quality}}
		,
	author={{
			BBRamaseshan
		} and {
			THsiu-Yuan
		}}
		
		10.1057/palgrave.bm.2550090
	
	
		,
	journal={{Journal of Brand Management}}
		
			14
			6
			
			,
	year={2007}
		
	

}

@incollection{b18,
	
	
		,
	title={{}}
		,
	author={{
			RTSchaefer
		}}
	
	
		,
	journal={{Sociology}}
		
			,
	year={2010}
			,
	publisher={McGraw-Hill}
		
	
	,
	note={12th edition}

}

@incollection{b19,
	
	
		,
	title={{Store brand proneness: Effects of perceived risks, quality and familiarity}}
		,
	author={{
			YSheau-Fen
		} and {
			LSun-May
		} and {
			WYu-Ghee
		}}
		
		
		10.1016/j.ausmj.2011.10.014
	
	
		,
	journal={{Australasian Marketing Journal (AMJ)}}
		
			20
			1
			
			,
	year={2012}
		
	

}

@incollection{b20,
	
	
		,
	title={{Effects of quality and price appeals on consumers' internal reference prices and quality perceptions}}
		,
	author={{
			MShirai
		}}
		10.4236/me.2014.58076
		
	
	
		,
	journal={{Modern Economy}}
		
			5
			
			,
	year={2014}
		
	

}

@book{b21,
	
	
		,
	title={{United Spirits}}
		
		
			,
	year={2014}
		
	

}

@incollection{b22,
	
	
		,
	title={{Reason-based judgments: Using reasons to decouple perceived price-quality correlation}}
		,
	author={{
			IVlaev
		} and {
			NChater
		} and {
			RLewis
		} and {
			GDavies
		}}
		
		
		
		10.1016/j.joep.2009.06.003
	
	
		,
	journal={{Journal of Economic Psychology}}
		
			30
			5
			
			,
	year={2009}
		
	

}

@book{b23,
	
	
		,
	title={{The priceperceived quality relationship: A meta-analytic review and assessment of its determinants}}
		,
	author={{
			FVölckner
		} and {
			JHofmann
		}}
		
		
			,
	year={2007}
		
	

}

@incollection{b24,
	
	
		,
	title={{}}
		doi:10.1007/ s11002-007-9013-2
	
	
		,
	journal={{Marketing Letters}}
		
			18
			3
			
		
	

}

@incollection{b25,
	
	
		,
	title={{Package size and perceived quality: The intervening role of unit price perceptions}}
		,
	author={{
			DYan
		} and {
			JSengupta
		} and {
			RSWyer
		}}
		
		
		10.1016/j.jcps.2013.08.001
	
	
		,
	journal={{Journal of Consumer Psychology}}
		
			24
			1
			
			,
	year={2014}
			,
	publisher={Elsevier Science}
		
	

}

@incollection{b26,
	
	
		,
	title={{The Strategic Management of Store Brand Perceived Quality}}
		,
	author={{
			DFYang
		}}
		10.1016/j.phpro.2012.02.166
	
	
		,
	journal={{Physics Procedia}}
		
			24
			b
			
			,
	year={2012}
		
	

}

@incollection{b27,
	
	
		,
	title={{The effects of 2-tier store brands' perceived quality, perceived value, brand knowledge, and attitude on store loyalty}}
		,
	author={{
			DYang
		} and {
			XWang
		}}
		
		10.1007/s11782-010-0001-7
		
	
	
		,
	journal={{Frontiers of Business Research in China}}
		
			4
			1
			
			,
	year={2010}
		
	

}

@incollection{b28,
	
	
		,
	title={{Higher quality or lower price? How valueincreasing promotions affect retailer reputation via perceived value}}
		,
	author={{
			SYoon
		} and {
			SOh
		} and {
			SSong
		} and {
			KKKim
		} and {
			YKim
		}}
		
		
		
		
		10.1016/j.jbusres.2014.04.017
		
	
	
		,
	journal={{Journal of Business Research}}
		
			67
			
			,
	year={2014}
		
	

}

@incollection{b29,
	
	
		,
	title={{Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence}}
		,
	author={{
			VAZeithaml
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			3
			
			,
	year={1988}
		
	

}

@incollection{b30,
	
	
		,
	title={{}}
	
	
		,
	journal={{erceptions%20of%20Price}}
		
			20
			
		
	

}

@book{b31,
	
	
		,
	title={{Value-%20A%20Means-End%20Model%20and%20 Snthesis%20of%2 0Evidence}}
		
	

}