@incollection{,
	
					
					
					BD877D09D5AC448486766A4FE27DF901
					,
	note={Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA)}
				,
	author={{BwiinoKeefa} and {LubogoyiBumaali} and {Asst. ProfKituyi} and {Makerere University Business School}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}17103342
}

@book{b0,
	
	
		,
	author={{
			AAdeyanju
		}}
		,
	title={{Comparative Study of Social Media, Television and Newspapers' News Credibility. International Conference on Communication, Media, Technology and Design}}
				Dubai -United Arab Emirates
		
			,
	year={2015. May 2015}
			
		
	

}

@incollection{b1,
	
	
		,
	title={{Are Individual Differences Germane to the Acceptance of New Information Technologies}}
		,
	author={{
			RAgarwal
		} and {
			JPrasad
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		,
	journal={{Decision Sciences}}
		
			30
			2
			
			,
	year={1999. March 1999}
		
	

}

@incollection{b2,
	
	
		,
	title={{The Relationship between Perceived Usefulness, Perceived Ease of Use, Perceived Information Quality, and Intention to use E-government}}
		,
	author={{
			SAlmahamid
		} and {
			ACMcadams
		} and {
			TAKaladeh
		} and {
			MAl-Sa'eed
		}}
		
		
		
	
	
		,
	journal={{Journal of Theoretical and Applied Information Technology}}
		
			
			,
	year={2010}
		
	

}

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		,
	title={{Social science research conception, methodology and analysis}}
		,
	author={{
			MAmin
		}}
		
			,
	year={2005}
			,
	address={Kampala}
		
		
			ICT University Printery
		
	

}

@incollection{b4,
	
	
		,
	title={{The "nasty effect:" online incivility and risk perceptions of emerging technologies}}
		,
	author={{
			AAnderson
		} and {
			DBrossard
		} and {
			DAScheufele
		} and {
			MAXenos
		} and {
			P&lawig
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Computer Mediated Communications}}
		
			,
	year={2013}
		
	
	,
	note={epub ahead of print}

}

@incollection{b5,
	
	
		,
	title={{From expert-derived user needs to user-perceived ease of use and usefulness: A two-phase mixed-methods evaluation framework}}
		,
	author={{
			MRBoland
		} and {
			ARusanov
		} and {
			YS CLopez-Jimenez
		} and {
			LBusacca
		} and {
			RCSteinman
		} and {
			SBakken
		} and {
			JTBigger
		} and {
			C&weng
		}}
		
		
		
		
		
		
		
		10.1016/j.jbi.2013.12.004
		
	
	
		,
	journal={{Journal of Biomedical Informatics}}
		
			,
	year={2013}
		
	

}

@book{b6,
	
	
		,
	title={{Social Media Use in Algerian Universities: University of Constantine 2 Case Study. The IAFOR Journal of Education, Technologies & Education Special Edition}}
		,
	author={{
			BBoumarafi
		}}
		
			,
	year={2015}
			
		
	

}

@incollection{b7,
	
	
		,
	title={{Perceived Ease of Use as a Predictor of Social Networking Technologies in Institutions of Higher Learning in Uganda}}
		,
	author={{
			KBwiino
		} and {
			GMKituyi
		} and {
			IA&musenze
		}}
		
		
	
	
		,
	journal={{Global Journal of Computers & Technology}}
		2394-501X
		
			5
			1
			,
	year={2016a. September 16. 2016}
		
	

}

@incollection{b8,
	
	
		,
	title={{Enhancing Social Networking Technologies Adoption through Perceived Usefulness: The Setting of Ugandan Institutions of Higher Learning}}
		,
	author={{
			KBwiino
		} and {
			GMKituyi
		} and {
			IA&musenze
		}}
		
		
	
	
		,
	journal={{Asian Journal of Computer and Information Systems}}
		2321 -5658
		
			04
			5
			,
	year={2016b. October 2016}
		
	

}

@incollection{b9,
	
	
		,
	title={{Social media and organ donation registration: the Facebook effect}}
		,
	author={{
			AMCameron
		} and {
			ABMassie
		} and {
			CEAlexander
		} and {
			BStewart
		} and {
			RAMontgomery
		} and {
			NRBenavides
		} and {
			GDFleming
		} and {
			DLSegev
		}}
		
		
		
		
		
		
		
	
	
		,
	journal={{American Journal of Transplant}}
		
			13
			
			,
	year={2013}
		
	

}

@incollection{b10,
	
	
		,
	title={{Finding Credible Sources in Social Networks Based on Content and Social Structure}}
		,
	author={{
			KRCanini
		} and {
			BSuh
		} and {
			PL&pirolli
		}}
		
		
	
	
		,
	booktitle={{IEEE International Conference on Privacy, Security, Risk, and Trust, and IEEE International Conference on Social Computing}}
				
			,
	year={2011}
		
	

}

@incollection{b11,
	
	
		,
	title={{Information credibility on twitter}}
		,
	author={{
			CCastillo
		} and {
			MMendoza
		} and {
			BPoblete
		}}
		
		
	
	
		,
	booktitle={{Proc. WWW, ACM}}
				WWW, ACM
		
			,
	year={2011}
			
		
	

}

@incollection{b12,
	
	
		,
	title={{Heuristic versus systematic information processing and the use of source versus message cues in persuasion}}
		,
	author={{
			SChaiken
		}}
	
	
		,
	journal={{Journal of Personality and Social Psychology}}
		
			39
			
			,
	year={1980}
		
	

}

@incollection{b13,
	
	
		,
	title={{The Heuristic Model of Persuasion}}
		,
	author={{
			SChaiken
		}}
	
	
		,
	booktitle={{Social Influence. The Ontario Sympossium}}
				,
	editor={
			MPZanna
			JMOlson
			CPHerman
		}
		Hillsdale, NJ
		
			,
	publisher={Lawrence Erlbawm}
			,
	year={1987}
			5
			
		
	

}

@book{b14,
	
	
		,
	title={{Dual Process theories in Social Psychology}}
		,
	author={{
			SChaiken
		} and {
			YTrope
		}}
		
		
			,
	year={1999}
			,
	address={New York, Guilford}
		
	

}

@incollection{b15,
	
	
		,
	title={{Internet adoption in Macao}}
		,
	author={{
			WHCheong
		}}
	
	
		,
	journal={{Journal of Computer-Mediated Communication}}
		
			7
			2
			
			,
	year={2002}
		
	

}

@incollection{b16,
	
	
		,
	title={{Perceived usefulness and Perceived Ease of Use for Adoption Technology LCC Card: Case Study Paddy Farmers East Province Guilan}}
		,
	author={{
			SCChu
		} and {
			ADaruish
		} and {
			ASNoorhosseini
		} and {
			R&alishiri
		}}
		
		
		
	
	
		,
	journal={{Biological Forum -An International Journal}}
		
			7
			1
			
			,
	year={2009. 2009. 2015}
		
	
	,
	note={PhD Thesis 18}
	,
	note={Determinants of Consumer Engagement in Electronic Word-of-Mouth in Social Networking Sites. The University of Texas at Austin}

}

@incollection{b17,
	
	
		,
	title={{User acceptance of computer technology: a comparison of two theoretical models}}
		,
	author={{
			FDavis
		}}
	
	
		,
	journal={{Management Science}}
		
			37
			8
			
			,
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}

@incollection{b18,
	
	
		,
	title={{White-Box Decision Tree Algorithms: A Pilot Study on Perceived Usefulness, Perceived Ease of Use, and Perceived Understanding}}
		,
	author={{
			BDelbasic
		} and {
			MVukicevic
		} and {
			MZ&jovanovic
		}}
		
		
	
	
		,
	journal={{International Journal of Engineering Education}}
		
			29
			3
			
			,
	year={2013. 2013}
		
	

}

@incollection{b19,
	
	
		,
	title={{Nigerian Users' Evaluation of Credibility of Social Media Sites}}
		,
	author={{
			IOEdogor
		} and {
			AAJonah
		} and {
			LI&ojo
		}}
		
		
	
	
		,
	journal={{Journal of New Media and Mass Communication}}
		
			40
			,
	year={2015}
		
	

}

@incollection{b20,
	
	
		,
	title={{The Source of the Story: Evaluating the Credibility of Crisis Information Sources}}
		,
	author={{
			TEndsley
		} and {
			YWu
		} and {
			J&reep
		}}
		
		
	
	
		,
	booktitle={{Proceedings of the 11th International ISCRAM Conference}}
				,
	editor={
			SRHiltz
			MSPfaff
			LPlotnick
			PCShih
		}
		the 11th International ISCRAM ConferenceUniversity Park, Pennsylvania, USA
		
			,
	year={2014. May 2014}
		
	

}

@incollection{b21,
	
	
		,
	title={{Digital media and youth: unparalleled opportunity and unprecedented responsibility}}
		,
	author={{
			AJFlanagin
		} and {
			MJMetzger
		}}
		
	
	
		,
	booktitle={{Digital Media, Youth, and Credibility}}
				,
	editor={
			MJMetzger
			AJFlanagin
		}
		Cambridge, MA
		
			,
	publisher={MIT Press}
			,
	year={2008}
			
		
	

}

@book{b22,
	
	
		,
	title={{Social Media Use and Impact during the holiday travel planning process}}
		,
	author={{
			JFotis
		} and {
			DBuhalis
		} and {
			N&rossides
		}}
		
		
		
			,
	year={2011}
		
	

}

@incollection{b23,
	
	
		,
	title={{}}
		
	
	
		,
	journal={{Freedom on the Net}}
		
			,
	year={2014. May 2014. July 2, 2015}
		
	

}

@book{b24,
	
	
		,
	title={{Framework for the analysis of executive information systems based on the perceived usefulness and the perceived ease of use. Intangible Capital}}
		,
	author={{
			JL CGiner
		} and {
			VFernadez -M
		} and {
			MD&boladeras
		}}
		
		
		10.3926/ic.2009.v5n4.p370-386
		
			,
	year={2009. 2009 -5(4}
			
		
	

}

@book{b25,
	
	
		,
	title={{Cutting edge social media approaches to business education: Teaching with LinkedIN, Facebook, Twitter, Second Life and Blogs}}
		,
	author={{
			AGrover
		} and {
			DWStewart
		}}
		
		,
	editor={C. Wankel& M. Marovich& J. Stanaityte}
		
			,
	year={2010}
			,
	publisher={Information Age Publishing}
			,
	address={Charlotte}
		
	
	,
	note={Defining interactive social media in an educational context}

}

@incollection{b26,
	
	
		,
	title={{Impact of Interface Characteristics on the Perceived Ease of Use and Perceived Usefulness of Digital Library Adoption among Post-Graduate Students in Somalia}}
		,
	author={{
			MMHassan
		} and {
			AY SAli
		}}
		
		ISSN 2222-2839
	
	
		,
	journal={{European Journal of Business and Management}}
		www.iiste.org: 2222-1905
		
			6
			35
			,
	year={2014. 2014}
			,
	publisher={Paper}
		
	

}

@incollection{b27,
	
	
		,
	title={{Social media engagement and public health communication: implications for public health organizations being truly "social}}
		,
	author={{
			ABHeldman
		} and {
			JSchindelar
		} and {
			JBWeaver
		}}
		
		
	
	
		,
	journal={{Public Health Reviews}}
		
			35
			,
	year={2013. 2013}
		
	
	,
	note={epub ahead of print}

}

@incollection{b28,
	
	
		,
	title={{Social media and learning environments: Shifting perspective on the locus of control in education}}
		,
	author={{
			EHoffman
		}}
	
	
		,
	journal={{Special IssueTechnology & Social Media}}
		
			2
			15
			,
	year={2009}
		
	

}

@book{b29,
	
	
		,
	title={{}}
		,
	author={{
			IHussain
		} and {
			NGulrez
		} and {
			S&tahirkheli
		}}
		
		
		
			,
	year={2012}
		
	

}

@book{b30,
	
	
		,
	title={{Academic Use of Social Media: Practices and Problems of University Students. International}}
		
	

}

@book{b31,
	
	
		,
	title={{Measuring Social Media Credibility:A Study on a Measure of Blog Credibility}}
		,
	author={{
			KMinjeong
		}}
		
			,
	year={2010}
			,
	publisher={Kentucky: Institute for Public Relations}
		
	

}

@book{b32,
	
	
		,
	title={{A social networked learning adoprion model for higher education institutions in developing countries}}
		,
	author={{
			GMMunguatosha
		} and {
			PBMuyinda
		} and {
			JT&lubega
		}}
		
		
		
			,
	year={2011}
			
		
	

}

@incollection{b33,
	
	
		,
	title={{The development of a scale to measure perceived corporate credibility}}
		,
	author={{
			SJNewell
		} and {
			REGoldsmith
		}}
		
		10.1016/S0148-
	
	
		,
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}

@book{b34,
	
	
		,
	title={{Psychometric Theory}}
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			JCNunnally
		} and {
			IHBernstein
		}}
		
		
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			,
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			,
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}

@book{b35,
	
	
		,
	title={{Mass communication research and project report writing}}
		,
	author={{
			EUOhaja
		}}
		
			,
	year={2003}
			,
	publisher={John Letterman}
			,
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}

@incollection{b36,
	
	
		,
	title={{Civic Action and Media Perceptions within the Wall}}
		,
	author={{
			NPang
		}}
	
	
		,
	journal={{Journal of Democracy}}
		
			5
			1
			
			,
	year={2013. 2013}
		
	

}

@book{b37,
	
	
		,
	title={{Social Media as a Marketing Tool: A Literature Review. Major Papers by Master of Science Students}}
		,
	author={{
			HPaquette
		}}
		
		
			,
	year={2013}
		
	

}

@incollection{b38,
	
	
		,
	title={{An Analysis of the Technology Acceptance Model in Understanding University Students' Behavioral Intention}}
		,
	author={{
			SPark
		}}
	
	
		,
	journal={{Educational Technology & Society}}
		
			
			,
	year={2009}
		
	

}

@incollection{b39,
	
	
		,
	title={{The impact of social media usage on the cognitive social capital of university students}}
		,
	author={{
			CPetersen
		} and {
			KAJohnston
		}}
		
	
	
		,
	journal={{Informing Science: the International Journal of an Emerging Transdiscipline}}
		
			18
			
			,
	year={2015}
		
	

}

@book{b40,
	
	
		,
	title={{The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education}}
		,
	author={{
			RReuben
		}}
		
			,
	year={2012}
			,
	publisher={Elsevier}
		
	

}

@book{b41,
	
	
		,
	author={{
			ORory
		}}
		,
	title={{Word of Mouse: Credibility, Journalism and Emerging Social Media. Joan Shorenstein Center on the Press, Politics and Public Policy. Discussion Paper Series. #D-50}}
				
			,
	year={2009. February 2009}
		
	

}

@incollection{b42,
	
	
		,
	title={{Challenges for Teaching and Learning Information and Communication Technology Courses in Higher Learning Institutions in Tanzania: A Review" Information and Knowledge Management}}
		,
	author={{
			JDRumayika
		} and {
			RMGalan
		}}
		
		ISSN 2224-896X
	
	
		,
	journal={{Online)}}
		2224-5758
		
			5
			2
			,
	year={2015. 2015}
			,
	publisher={Paper}
		
	

}

@book{b43,
	
	
		,
	title={{Analyzing the Effects of Social Media on the Hospitality Industry. UNLV Theses/ Dissertations/Professional Papers/Capstones}}
		,
	author={{
			GSeth
		}}
		
			,
	year={2012}
		
	
	,
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}

@incollection{b44,
	
	
		,
	title={{Third Party Recognition, Perceived Product Related Risk, and Perceived Ease of Use among the Online Consumer Trust: The Moderating Role of Internet Experience}}
		,
	author={{
			AShahzad
		} and {
			NMosawi
		} and {
			AG BGolamdin
		} and {
			ATPasha
		} and {
			AASheikh
		}}
		
		
		
		
	
	
		,
	journal={{Pakistan Journal of Commerce and Social Sciences}}
		
			10
			2
			
			,
	year={2016. 2016}
		
	

}

@book{b45,
	
	
		,
	title={{Analysis of the Influence of Perceived Usefulness, Perceived Ease of Use, Subjective Norm, Mobility, and Use Situation on Individual Intention to Use M-Library}}
		,
	author={{
			ASurachman
		}}
		
			,
	year={2013}
		
		
			Thesis Summery. Gadjah Mada University
		
	

}

@incollection{b46,
	
	
		,
	title={{Individual Acceptance of e-Government Services in a Developing Country: Dimensions of Perceived Usefulness and Perceived Ease of Use and the Importance of Trust and Social Influence}}
		,
	author={{
			TWSusanto
		} and {
			M&aljoza
		}}
		
	
	
		,
	booktitle={{The Third Information Systems International Conference}}
				
			,
	year={2015. 2015}
			72
			
		
	

}

@incollection{b47,
	
	
		,
	title={{Factors Influencing the Intention to Use Location-Based Mobile Advertising among Micro-Enterprises in Kenya}}
		,
	author={{
			MMThiga
		} and {
			JSiror
		} and {
			JGitheko
		} and {
			KNjagi
		}}
		
		
		
	
	
		,
	journal={{The African Journal of Information Systems}}
		
			8
			,
	year={2015}
		
	
	,
	note={Iss. 1, Article 2}

}

@book{b48,
	
	
		,
	title={{Towards a model of adoption in mobile banking by the unbanked: a qualitative study}}
		,
	author={{
			PTobbin
		}}
		
			,
	year={2012}
			,
	publisher={Emerald Group Publishing Limited}
			14
			
		
	

}

@book{b49,
	
	
		,
	title={{Theories of Persuasion}}
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			ATondorov
		} and {
			SChaiken
		} and {
			MDHenderson
		}}
		
		
		
			,
	year={2000}
			
			,
	address={New York, Guilford}
		
	

}

@incollection{b50,
	
	
		,
	title={{Food For Thought: Can Social Media be a Potential 'Learning Tool' for Universities?}}
		,
	author={{
			NUday
		} and {
			SPallavia
		}}
		
	
	
		,
	journal={{International Journal of Education and Applied Social Sciences: Educational Quest}}
		
			4
			2
			
			,
	year={2013. August, 2013}
		
	

}

@incollection{b51,
	
	
		,
	title={{Technology Acceptance Model 3 and a Research Agenda on Interventions}}
		,
	author={{
			VVenkatesh
		} and {
			H&bala
		}}
		
	
	
		,
	journal={{Decision Sciences}}
		
			
			,
	year={2008}
		
	

}

@incollection{b52,
	
	
		,
	title={{A theoretical extension of the technology acceptance model: Four longitudinal field studies}}
		,
	author={{
			VVenkatesh
		} and {
			FDDavis
		}}
		
	
	
		,
	journal={{Management Science}}
		
			,
	year={2000}
		
	

}

@book{b53,
	
	
		,
	author={{
			AZYaakop
		} and {
			MMAnuar
		} and {
			KOmar
		} and {
			AL&liung
		}}
		
		
		
		,
	title={{Consumers' Perceptions and Attitudes towards Advertising on Facebook in Malaysia. World Business and Economics Research Conference}}
				Auckland New Zealand
		
			,
	year={2012}
		
	

}

@book{b54,
	
	
		,
	author={{
			TYamane
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		,
	title={{Statistics, An Introductory Analysis}}
				New York
		
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	,
	note={2nd ed.}

}

@incollection{b55,
	
	
		,
	title={{Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the Utaut Model}}
		,
	author={{
			CSYu
		}}
	
	
		,
	journal={{Journal of Electronic Commerce Research}}
		
			13
			2
			,
	year={2012. 2012}
		
	

}

@incollection{b56,
	
	
		,
	title={{Use of Social Networking Technologies in Higher Education in Zimbabwe: A learners' perspective}}
		,
	author={{
			NZanamwe
		} and {
			TRupere
		} and {
			OKufandirimbwa
		}}
		
		
	
	
		,
	journal={{International Journal of Computer and Information Technology}}
		
			2
			1
			
			,
	year={2013}
		
	

}