@incollection{, 82A72606A4C4CBB205BBCC839D422661 , author={{ThivyaashaniSivasubramaniam}}, journal={{Global Journal of Human Social Sciences}}, journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS, address={Cambridge, United States}, publisher={Global Journals Organisation}2112937 } @incollection{b0, , title={{The Relation Among Experiential Marketing, Customer Satisfaction, And Behavioral Intention: A Study On Food And Beverage Businesses}} , author={{ UEAraci } and { ZABulut } and { NKocak }} , booktitle={{Economic and Social Development (Book of Proceedings), 23rd International Scientific Conference on Economic and Social}} , year={2017} 15 361 } @incollection{b1, , title={{Brand experience: What is it? How is measured? Does it affect loyalty?}} , author={{ JJBarkus } and { Schmitt } and { LHb & Zarantonello }} , journal={{Journal of Marketing}} 73 , year={2009} } @incollection{b2, , title={{Destination brand experience and visitor behavior: Testing a scale in the tourism context}} , author={{ SJBarnes } and { JMattsson } and { FSørensen }} , journal={{Annals of Tourism Research}} 48 , year={2014} } @incollection{b3, , title={{Marketing the competitive destination of the future}} , author={{ DBuhalis }} , journal={{Tourism Managemant}} 17 , year={2000} } @incollection{b4, , title={{Evaluating structural equation models with unobservable variables and measurement error}} , author={{ C &Fornell } and { Larcker } and { Df }} , journal={{Journal of marketing research}} 18 1 , year={1981} } @book{b5, , title={{Multivariate Data analysis: A Global Perspective}} , author={{ JFHair } and { Black } and { Wc } and { Babin } and { Bj & Anderson }} , publisher={Pearson Education, Inc., upper Saddle River} , address={New Jersey, USA} , note={7th edn.} } @incollection{b6, , title={{The impact of salesperson transformational leadership behavior on customer relationship marketing behavior: A study of the Sri Lankan corporate banking sector}} , author={{ JaskJayakody } and { Sanjeewani } and { Wma }} , journal={{International Journal of Bank Marketing}} 24 7 , year={2006} } @incollection{b7, , title={{Price and return models}} , author={{ SPKothari }} , journal={{Journal of Accounting and Economics}} 20 2 , year={1995} } @book{b8, , title={{RabGTPases and their roles in brain neurons and glia. Brain research reviews}} , author={{ TangLuen } and { Bl }} , year={2008 Jun 1} 58 } @book{b9, , title={{The experience economy: Work is theatre and every business is a stage}} , author={{ Pine } and { JHBj & Gilmore }} , year={1999} , publisher={Harvard Business School Press} , address={Boston} } @book{b10, , title={{Destination Brand Experience and its relationship with Tourists Satisfaction and Intention to Recommend: A Conceptual Model}} , author={{ RSingh } and { NMehraj }} , year={2018} } @book{b11, , title={{Sri Lanka Tourism Strategic Plan 2017-2020-Sri Lanka Tourism Development}} , year={14 July 2018} } @book{b12, , title={{Evaluating firm technological innovation capability under uncertainty}} , author={{ CHWang } and { IYLu } and { CBChen }} , year={2008} 28 , note={Technovation} } @book{b13, , title={{Destination Brand Experience, Satisfaction, and Behavioral Intention: Evidence from Mice KhonKaen}} , author={{ SWongpan } and { AKhamwon }} , year={2015} } @book{b14, , title={{Destination brand experience and visitor behavior: the mediating role of destination brand identification}} , author={{ VKumar } and { AKKaushik }} , year={2017} }