@incollection{,
	
					
					
					951DC219B4C580F639D5448EF58F96CA
				,
	author={{StanislausIyorza} and {StanislausIyorza} and {University of Calabar, Nigeria}},
	journal={{Global Journal of Human Social Sciences}},
	journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1491115
}

@book{b0,
	
	
		,
	title={{Takeover: Communicating in English. Canada: Editions du Renouveau Pedagogigue}}
		,
	author={{
			RosalieBanko
		} and {
			JeffreyBarlow
		} and {
			FrancisBonkowski
		}}
		
		
		
			,
	year={1989}
		
	

}

@book{b1,
	
	
		,
	title={{Advertising and Promotion: An Integrated Marketing Commu nications Perspective}}
		,
	author={{
			George & MichaelBelch
		} and {
			Belch
		}}
		
		
			,
	year={2001}
			,
	publisher={McGraw Hill}
			,
	address={Boston}
		
	

}

@incollection{b2,
	
	
		,
	title={{Creating: Practitioners' Handbook. Washington: C-change}}
	
	
		,
	journal={{C-change Module Step}}
		
			3
			,
	year={2013}
		
	

}

@book{b3,
	
	
		,
	author={{
			C-Change
		}}
		,
	title={{Handout on Creative Briefs. An SBCC Training Document}}
				
			,
	year={2014}
		
	

}

@book{b4,
	
	
		,
	title={{Creativity Flow and the Psychology of Discovery and Invention}}
		,
	author={{
			MihalyCsikszentimihaly
		}}
		
		
			,
	year={2013}
		
	

}

@book{b5,
	
	
		,
	title={{Economic and Social issues in Advertising and Public Relations}}
		,
	author={{
			DeleFashomi
		} and {
			BenNwanne
		} and {
			ChidinnmaOnwubere
		}}
		
		
		
			,
	address={Lagos}
		
		
			National Open University of Nigeria
		
	

}

@book{b6,
	
	
		,
	title={{Human motivation}}
		,
	author={{
			RobertFranken
		}}
		
		
			,
	year={2013}
		
	

}

@book{b7,
	
	
		,
	title={{Dictionary of Mass Communication. Owerri: Book-Konzult}}
		,
	author={{
			NdidiIke
		}}
		
			,
	year={2005}
		
	

}

@book{b8,
	
	
		,
	title={{The Influence of Transnational Advertising on consumption Patterns in Cross River State}}
		,
	author={{
			StanislausIyorza
		}}
		
			,
	year={2009}
		
	
	,
	note={Ph.D Dissertation}

}

@book{b9,
	
	
		,
	title={{Persuasion: Reception and Responsibility}}
		,
	author={{
			CharlesLarson
		}}
		
			,
	year={1992}
			,
	publisher={Wadsworth}
			,
	address={Belmont}
		
	

}

@book{b10,
	
	
		,
	title={{The Concept of Creativity}}
		,
	author={{
			SvenLenearts
		}}
		
		
			,
	year={April 2014}
		
	

}

@book{b11,
	
	
		,
	title={{Wanted: Corporate Social Adver tising}}
		,
	author={{
			TonyMarinho
		}}
		
		
			,
	year={18th October, 2006}
		
	
	,
	note={The Nation}

}

@incollection{b12,
	
	
		,
	title={{Advertising for Nigerians by Nigeria in Nigeria}}
		,
	author={{
			KelechiNwosu
		} and {
			CeleyOkogun
		} and {
			JekinsAlumona
		}}
		
		
		
	
	
		,
	journal={{This Day}}
		
			,
	year={May 2013. 7th July 2014}
		
	
	,
	note={Retrieved}

}

@incollection{b13,
	
	
		,
	title={{A Critique of Linguistics and Non-Linguistic Innovative Techniques of Contemporary Nigeria Advertisements}}
		,
	author={{
			SamsonOluga
		}}
	
	
		,
	journal={{Pakistan Journal of Social Sciences. Pakistan}}
		
			7
			
		
	
	,
	note={Iss 4. 2010}

}

@book{b14,
	
	
		,
	title={{Paper presented at the Forum on the Broadcast Media and Electioneering Campaigns in Nigeria organized by Nigerian Television Authority (NTA)}}
		,
	author={{
			UPate
		}}
		
			,
	year={March 12-22, 2007}
			,
	address={Kaduna}
		
	
	,
	note={The Broadcast media and Sustainable Democracy in Nigeria: Issues and Challenges}

}