@incollection{, 403739D658807F7275CC1C19FD65BC07 , author={{MinZhang} and {Chang Chun University of Science and Technology}}, journal={{Global Journal of Human Social Sciences}}, journal={{GJHSS}}2249-460X0975-587X10.34257/GJHSS, address={Cambridge, United States}, publisher={Global Journals Organisation}148710 } @book{b0, , title={{R & D-Marketing integration in Japanese high-technology firms?Hypothesis and empirical evidence?DC: Marketing Science}} , author={{ XSong } and { M?m } and { Parry }} , year={1993} } @incollection{b1, , title={{A Causal Model of the Impact of skills}} , author={{ XSong } and { MichaelSouder } and { EWin } and { DyerBarbara }} , booktitle={{Synergy, and Design Sensitivity on New Product Performance. DC : The Journal of Product Innovation Management March?}} , year={1997} } @incollection{b2, , title={{Everett M. Internal Marketing: Iniegrating R & D and Marketing within the Organization}} , author={{ AshokKGupta } and { Rogers }} , journal={{Journal of Services Marketing?}} , year={1991} } @book{b3, , author={{ RobertGCooper }} , title={{The Impact of New Product Strategies. DC : Industrial Marketing Management}} , year={1983} } @incollection{b4, , title={{Innovation management in context: environment, organization and performance}} , author={{ JoeTidd }} , journal={{International Journal of Management Reviews?}} , year={2001} } @book{b5, , title={{Self-directed innovation dynamic system on the synergy theory explanation. China: Commercial economy and management}} , author={{ Sun Bing }} , year={2008} }