n our country, usually the poor people in time of their emergency run to the door of the Landlords and money lenders to fulfill their credit needs and this comes usually at a very high interest. In India, it is too difficult to find a financial institution to meet such requirements. To meet the emergency need the Self Help Groups (SHG) evolved. Members of the SHGs started savings as the prime work and this savings of the members opened the way for different income generating activities. Government wants to help these groups during initial period of the business to overcome the teething problems and provides support and training ultimately to function independently as a successful business venture. During their business Self Help Groups are facing many problems like, to find the marketing potential, poor product packaging, Lack of materials, machines and equipments, getting the loan from bank, repayment of the loan , continuity, lack of awareness and Marketing their products etc., II.

SHG is the small group formed by the women members (normally 12 to 20 members) residing in a particular locality, possessing the core skill capability of producing a product individually or in groups and have Author ? : Assistant Professor & Ph.D -Research Scholar Department of Management (UG), Karpagam University, Coimbatore. E-mail : [email protected] Author ? : Professor and Head, Department of Business Administration, Government Arts College for Men Krishnagiri. E-mail : [email protected] started business venture of their own with the support of the Government agencies. NABARD defines SHG " as a homogeneous group rural poor voluntarily formed to save whatever amount they can conveniently funds of the group to be lent to the members for meeting productive and emergent credit needs."

In order to achieve the independent movement of Rural people, with reference to improve their socio-economic status, the self help groups have been formed. The main purposes for starting Self Help groups are, IV.

It is an empirical study (Descriptive approach) based on survey method. The data have been collected both from primary and secondary sources.

Primary data were collected from the Animators of SHGs in Coimbatore through the Interview Schedule. Secondary data were collected from the reports maintained by the SHG's published reports, journals, magazines and websites. Sample Size 600 respondents were selected for this study.

The following are the marketing problems of Women Self Help Groups in Coimbatore district:

The above table shows that, out of 600 respondents 37 percent respondents were coming from Rural and 32 percent respondents from Urban and 31 percent respondents were coming from semi-urban.

Inference It is interpreted that, out of 600 respondents 67.8 percent of respondents were earning from Rs. 10,001 to Rs. 20,000: and 8.3 percent of respondents were earning up to Rs. 10,000. 23.8 percent of respondents were earning above Rs. 20,000. The percentage of respondents with high level of problem is found high among respondents, who are doing the business in others category. The percentage of respondents with low level of problem is found high among respondents, who are doing the business in Weaving and Tailoring. As the calculated Chi-square value is less than the table value at five per cent level, there does not exists any significant association between type of business and level of problem. Hence, the null hypothesis is accepted. (Others Category business consists of various business like Rice business, Milk business, Vegetable store, Grocery shop, Fishery shop, Petty shop, Coconut business, Medical shop, Samiyana, Maavu business, Timber work, etc.,) V.

? It is observed that, out of 600 respondents 282 were under the age of 31 to 45 years and 174 were under the age up to 30 years and 144 respondents were coming under the age of above 45 years.

? Out of 600 respondents 37 percent respondents were coming from Rural and 32 percent respondents from Urban and 31 percent respondents were coming from semi-urban.

From the above study we can suggest tha, who are above the age of forty five years are facing high level of marketing problem. As the chi square test represents that family income is not associated with level of problem and the type of business is associated with the level of problem and the age is not associated with the level of problem.

Thus, we can conclude that all Self Help Groups must select the right products, qualified persons for proper management, proper training for prompt production, Governments Assistance for facing the marketing problems. It is quite necessary to train them effectively for getting awareness in the marketing potential area. IV Version I E